Client: Selby Furniture Hardware Co., Inc.
Selby Furniture Hardware Co, Inc is a wholesale business selling hardware used for furniture like hinges, pistons, wall bed mechanisms, drawer slides and more.
They went through many different logos over the years, but they never worked well.
Their old logo used a bright yellow that didn’t show well on a white. The burst is very outdated and made it hard to use.
I convinced them to shorten the name for the logo because customers never pronounce the full name. It makes the name more memorable as Selby Furniture Hardware.
I used a more brass color for its background since many of their hardware is made of brass.