Client: Africa Imports
I worked at Africa Imports as the senior designer, marketer and photographer. Their original logo was basically a watercolor done by a local artist. Very hard to use and not very professional.
I convinced the owner, he needed a new brand identity to attract newer customers as most of his customers were older demographic.
I developed a new color scheme used especially in his catalogs and fliers.
Not only chasing the logo and color scheme, but also the overall typography. He used Arial before, but Helvetica Neue has a larger family to use.